li:before{content:"" counter(lst-ctn-kix_ BrandZ is the world's largest brand equity database. Created in 1998 and continually updated. BrandZ is an invaluable resource, containing data on brands gathered from interviews with over 150,000 people every year in up to 400 studies around the world"> brandZ | Report - UK
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Legal & General

Legal & General

Company: Legal & General Group plc

Brand value: US$1,668 million

Change since 2018: -2%

Headquarter city: London

Industry: Insurance

Year formed: 1836

Legal & General provides a range of financial services, including mortgages, insurance, investments, pensions, life cover and retirement. The brand seeks to set itself apart from others in the sector with its mission to help people achieve financial security and enable them to be socially and economically useful in their communities. Legal & General plans to build 3,000 retirement homes in city centres across the UK in the next five years in a £2 billion push to provide homes and at the same time counter the decline of the high street. As the UK’s biggest fund management group, Legal & General voted against more than 100 chairmen last year, at firms including Barclays, Ted Baker and Sports Direct, for failing to boost the number of women in their boardrooms. The brand’s community work includes a competition for young female entrepreneurs called “My Future Business”, launched with the Girlguiding charity, and sponsorship of the England Korfball Grand Finals this summer in London. 

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