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LIBERTY

LIBERTY

Parent Company: Liberty Holdings Limited

Brand Value: $406 Mil.

Headquarter City: Johannesburg

Year on Year Change: NEW

Industry: Financial services

Year Formed: 1957

Liberty offers financial services for businesses and individuals.  Founded in 1957 the company aims to enable people to grow their wealth and leave a lasting legacy.  While initially the brand’s focus was on insurance in South Africa, through diversification and expansion it has become a Pan-African financial services company, with a footprint in 24 countries. The company’s passion for education is clear and includes activities such as supporting the development of mathematics, the Liberty Community Trust, and education programs from primary to tertiary levels.