We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Metro

Metro

Company: Metro AG

Brand value: US$1,414 million

Change since 2018: -22%

Headquarter city: Düsseldorf

Category: Retail

Year formed: 1963

Metro is a national chain of cash and carry stores that aims to deliver great value for money and customer service to individual consumers and small business customers. The business has expanded over the decades, and now serves 21 million customers in 35 countries. It places great emphasis on earning consumers’ loyalty, and has a structure that allows stores to localize their range and service offerings. Metro advertising has been linked to its support for small businesses and entrepreneurs. The brand is a long-time supporter of the Düsseldorf marathon, now called the METRO Marathon, and supports the annual 19-day cultural event, the Düsseldorf Festival. It has launched the METRO Foundation Sculpture Park, an area within its headquarters campus that celebrates the work of young artists and is open to the public. Metro sponsors German competitors in the Bocuse d’Or contest for top chefs, and is a global cooperation partner of the United Nations World Food Programme, conducting fundraising with employees and customers.

IF YOU LIKE THIS THEN YOU WILL LIKE THESE...