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Miele

Miele

Company: Miele & Cie. KG

Brand Value: US $2,460 million

Change since 2018: 9%

Headquarter City: Gütersloh

Category: Home Appliances

Year Formed: 1899

Miele is a German-based global manufacturer of high-end domestic appliances and commercial equipment, with a focus on kitchen and laundry products. It promises to be “Immer besser” or “Forever better”, and appeals to affluent consumers seeking the highest standards of performance, ease of use, energy efficiency and design. Recent innovations include a dining concept linked to Miele-backed startup MChef; owners of the dialog oven can come home to three-course meals ready to go straight in the oven. Miele has also invented a coffee machine giving users the choice of three different bean types, and a semi-autonomous dishwasher, which dispenses detergent automatically and just leaves the user to load and unload the machine. Many Miele appliances, including the dishwashers, can be controlled and programmed via an app. In 2017-18, Miele grew sales volume by 2.4 percent in Germany and 4.3 percent globally. Miele products are now available in 47 countries.

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