Parent Company: Molson Coors Brewing Company
Brand Value: $460 million
Headquarter City: Montreal
Year Formed: 1959
The Molson Brewery traces its roots far back into colonial Canada, when John Molson founded the oldest brewery in North America 1786. The Molson Canadian brand, however, was first brewed in 1959 and has since grown to become one of Canada’s most iconic beers. It is a light lager, brewed entirely of Canadian ingredients, and known for its crisp, clean taste. Like many established beers in Canada elsewhere, it faces increased competition from craft startups, which are a fast growing section of the country’s otherwise lightly declining beer industry. However, Molson Canadian ranks highly in Brand Contribution, a key metric that helps cushion brands from fads and changes in public tastes.