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Morrisons

Morrisons

Company: WM Morrisons Supermarkets PLC

Brand value: US$2,104 million

Change since 2018: 6%

Headquarter city: Bradford

Category: Retail

Year formed: 1899

Morrisons is one of the so-called “Big Four” supermarkets in the UK, with a focus on food and grocery, along with other services such as photo printing, petrol stations, pharmacy, and garden centres. In the 2018-19 financial year, like-for-like sales excluding fuel were up 4.8 percent, and profits before tax were up 8.6 percent. These results come in the face of strong growth by hard discounters Aldi and Lidl; under CEO David Potts, Morrisons has focused on highly competitive pricing for basic goods. Morrisons is also deepening its relationship with Amazon, after revising its agreement with delivery platform Ocado. The brand has launched a range of environmental initiatives, shedding plastic wrapping for cucumbers and cut flowers, and it is trialling paper sacks and charging higher prices for plastic shopping bags to reduce plastic wastage. Morrisons has launched a 1kg “Too Good to Waste” box of fruit and vegetables that are at the end of their shelf life but still good to eat, to help shoppers on a budget more easily buy healthy food.

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