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MTN

Parent Company: MTN Group

Brand Value: $2,913 Mil.

Headquarter City: Johannesburg

Industry: Telecom Providers

Year Formed: 1994

From its earliest days in 1994 MTN’s pioneering rollouts have helped South Africa transform into a digitally connected and highly integrated society. MTN grew by delivering technological excellence and award-winning customer service. Today, MTN South Africa is one of the leading Telecom companies in the country providing network IT, broadband, internet products and services, and mobile access. It has become one of the most respected brands in South Africa with over 29 million mobile subscribers. Its parent company, the MTN Group, operates in 22 countries (mostly in Africa), with a massive base of 232 million subscribers. In 2012 and 2013 MTN was the first African brand to be ranked in the BrandZ Top 100 Most Valuable Global Brands, and is widely considered one of the most valuable brands across all of Sub-Saharan Africa. Innovation has always been a cornerstone of its strategy, reinforced and communicated in its core message in making customers’ lives “BRIGHT”. Recently acknowledged for its clever advertising, the Nightshift ad campaign depicted people working late who used MTN services to “get through the night”. The campaign garnered nearly 3 million YouTube views and 150,000 Facebook views.

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