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Natwest

NatWest

Company: Royal Bank of Scotland Group plc

Brand value: US$2,004 million

Change since 2018: 7%

Headquarter city: London

Category: Banks

Year formed: 1968

NatWest is a retail and commercial bank focusing on digital innovation. It recently became the first UK bank to use biometric payment approval for all business payments, allowing business customers to use Face ID or Touch ID to make payments through the Bankline mobile app, without the need for a card reader. NatWest is also trialling a new companion to the NatWest app, called Mimo. Mimo will help customers budget, remind them of the financial tasks they need to carry out, and provide personal insights into customers’ money based on their bills, spending, insurance, subscriptions and utilities. NatWest’s latest advertising campaign is called “The Move”, capturing all the hard work, highs and lows involved in buying a house, told through one couple's journey. NatWest sponsors the Rugby Football Union, the Southbank Centre for creative arts in London, and is headline sponsor of the British LGBT Awards

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