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Nike

Nike

Company: NIKE Inc.

Brand Value: $53,748 Million

Headquarters: Beaverton, OR

Year on Year Change: 14%

Category: Apparel

Year formed: 1964

Nike is a global icon in the sports equipment and apparel industry. Founded in 1971 by track athlete Bill Knight and his coach Bill Bowerman, it became a household name in 1988 thanks to its transformative slogan, “Just Do It.” Since then, the brand has aimed to empower customers though the emotional message that everyone can accomplish their dreams – if they’re willing to put in the hard work. Overall, Nike's innovative products, massive scale, and popularity in emerging markets give the company a tremendous advantage. Nike has been successfully pursuing a direct-to-consumer strategy and is also selling its products through Amazon. In recent years, Nike has made increasingly bold statements on sociocultural matters, most recently by featuring Colin Kaepernick in its 30th anniversary ad campaign.

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