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Nitori

Nitori

Parent Company: Nitori Holdings Co. Ltd

Brand value: $1,875 million

Headquarter city: Hokkaido

Industry: Retail

Year formed: 1967

Nitori Co., Ltd. is a leading interior furnishings retailer headquartered in Hokkaido. Founded by Akio Nitori in 1973, the brand has achieved its considerable market success in the timeframe of just a single generation. Nitori operates 550 stores in Japan – with an especially large presence in the south of the country – and about 100 stores around the world, in locations such as Taiwan and China. Nitori’s vertically integrated design, manufacture and retail processes allow the brand to deliver high quality and fairly priced products like the company’s top-selling “learning desk.” The company has ambitious goals to become an IKEA-like player worldwide, with 1,000 stores opened by 2022 and 3,000 by 2032. The company’s advertisements highlight new offerings and deals, and underscore the company’s vision, “to provide the foundation of prosperous home living to the global community.” Nitori Holdings is listed on the Tokyo Stock Exchange.

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