Company: Ocado Group
Brand value: US$2,019[a] million
Change since 2018: 35%
Headquarter city: Hatfield
Year formed: 2000
Ocado is an online supermarket that delivers groceries direct to customers’ homes. It has over 721,000 active customers, offers almost 55,000 products, and handles an average of 296,000 orders a week. Sales were up 12 percent in 2017-18. Ocado is forming a new joint venture with Marks & Spencer under which Ocado will deliver M&S ready meals and other food hall favourites. The venture will launch in late 2020, when Ocado’s current agreement to supply Waitrose products expires. The business also sees itself as a technology provider, and has developed software and hardware solutions for international supermarket groups to use in their warehousing, picking and distribution systems. Ocado has formed a partnership with the Citrus digital ad platform, which provides online retailers with a sponsored product and ad platform that aims to personalise the shopping experience and increase sales.