Parent Company: Old Mutual Limited
Brand Value: $1,170 Mil.
Headquarter City: Johannesburg
Year on Year Change: -31 percent
Year Formed: 1845
Old Mutual offers a broad range of financial services to small and medium-sized businesses, corporations, and institutional investors. Its primary operations are in South Africa and the rest of Africa, while it maintains a small, niche business in China. It began life in 1845 in Cape Town as South Africa’s first mutual insurance company. Since then, the company has grown to employ 30,000 people in 14 countries. Old Mutual has long been known in its home market though its advertising slogan, “Enriching lives and making things happen.” In its internal and external messaging, the brand emphasizes its commitment to helping customers reach goals across the course of their lifetimes.