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Perrier

Perrier

Company: Nestlé Group

Brand Value: US$ 952 million

Change since 2018: 13%

Headquarter City: Issy-les-Moulineaux

Category: Soft Drinks

Year Formed: 1863

Perrier is a premium brand of sparkling mineral water available in at least 140 countries around the world. Almost one billion of the brand’s distinctive bowling pin-shaped bottles are sold every year. In 2018, after three years of research, the brand launched a new variant called Perrier & Juice. Available in three flavors – strawberry-kiwi, peach-cherry and pineapple-mango – the new drinks are positioned as a healthy alternative to regular soft drinks, as they contain 79 percent Perrier water, 17 percent fruit juice concentrate, 3.5 percent sugar syrup and 0.5 percent natural flavors. Perrier often uses off-the-wall ideas in its communications; this year, for its Fines Bulles (fine bubbles) range, Perrier updated its iconic film of almost three decades ago, “The Lion”, directed by Jean-Paul Goude. The new version, this time directed by Johnny Green, features a girl and a lion cub rather than a woman and an adult lion, to highlight the smaller bubbles.

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