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Prada

PRADA

Company: Prada SpA

Brand value: US$3,895 million

Change since 2018: -5%

Headquarter city: Milan

Industry: Luxury

Year formed: 1913

Prada is a global high-end fashion brand specializing in leather handbags, travel accessories, shoes, ready-to-wear fashion, perfumes and other fashion accessories. Handbags and shoes are Prada’s mainstays, with the brand recognized for using fine materials and for its quality craftsmanship. The brand sees itself as an ambassador of culture, and the Prada Foundation was founded in 1993 to promote “the most radical of intellectual challenges in art and contemporary culture”, organizing exhibitions and events. Prada uses films to present its new collections; the autumn-winter 2018/19 collection featured in a neon-lit representation of Las Vegas at night. Called “Ultravision”, the campaign also promotes freedom for women. The brand, together with Pirelli, is sponsoring Luna Rossa in the next America’s Cup yacht race. In December 2018, Prada co-CEO and head designer Miuccia Prada received the Outstanding Achievement Award at the British Fashion Council’s annual awards for her contribution to the global fashion industry.

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