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Progressive

Progressive

Company: The Progressive Corporation

Brand Value: $7,449 Million

Headquarters: Mayfield, OH

Year on Year Change: 16%

Category: Insurance

Year Formed: 1937

Progressive is a large insurance brand associated with auto, recreational, and ‘other vehicle’ insurance in particular. Beginning in 1937, when it opened the first drive-in claims office, Progressive has long tried to live up to its name by staying ahead its competitors through innovation. It was the first insurance company to have a website, enable ecommerce, and allow customers to use mobile apps for rating and managing policies. More recently, it became the first insurer to reach consumers through Google Home. Today, Progressive sells both digitally and through independent agencies, with roughly half of its personal policies sold online. The brand is notable for its character spokesperson, Flo, who has more than 4.5 million Facebook followers.

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