Company: RAI - Radiotelevisione Italiana SpA
Brand value: US$1,320 million
Change since 2018: -20%
Headquarter city: Rome
Year formed: 1954
RAI is the Italian national state-owned public broadcaster and is the largest TV and radio broadcaster in the country in terms of the number of services offered and audience share. It has 15 TV and seven radio networks nationwide, and is half-funded by licence fees paid by the Italian public, and the rest through advertising. RAI viewership is rising: channels average more than 36 percent audience share on TV, and 38 percent in prime time. The “Festival della Canzone Italiana di Sanremo”, or “Italian song festival of Sanremo”, is RAI’s most popular show, with the most recent final reaching more than 12 million people, achieving 58.3 percent share of viewers. Catch-up viewing is available via the free, on-demand online service RaiPlay. RAI was the media partner of the Venice Film Festival 2018, and the Rai Movie channel was the official TV channel of the 2018 Cinema Biennale. The opening ceremony was broadcast live on www.raimovie.it and streamed on RaiPlay.