We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

RBC

RBC

Parent Company: Royal Bank of Canada

Brand Value: $23,024 million

Headquarter City: Toronto

Industry: Banks

Year Formed: 1864

Founded as the Halifax Merchants Bank, RBC took on the name Royal Bank of Canada as it slowly expanded across the country. Today, it is one of the world’s largest banks and offers personal and commercial banking, wealth management, insurance, investor services, and capital markets products and services. It currently employs more than 84,000 full and part-time employees serving more than 16 million clients in Canada, the U.S., and 34 other countries. RBC achieved record financial returns in 2018, with net income up 8 percent to $12.4 billion. It credits its success due to client centricity, employee empowerment, and focus on innovation and customer experience. The brand also stresses inclusivity, as 45 percent of its executives are women, compared with 18 percent for banks globally.

IF YOU LIKE THIS THEN YOU WILL LIKE THESE...