Real Canadian Superstore / Atlantic Superstore
Parent Company: Loblaw Companies Limited
Brand Value: $1,085 million
Headquarter City: Ontario
Year Formed: 1977
Real Canadian Superstore (Atlantic Superstore in the Atlantic provinces) is a discount retailer that comes in a variety of sizes ranging from regular supermarkets to giant hypermarkets. While sometimes compared to the American Walmart, Real Canadian Superstores typically devote more of their floor space to groceries, though the stores also offer electronics, housewares, clothing, and sometimes photo finishing and pharmacy services. Not surprisingly, many of them offer a range of modern conveniences such as delivery, self-checkout, and click-and-collect services. There are currently 117 branded Real Canadian Superstores and 51 Atlantic Superstores.