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Results in Context | 2019 results match 13-year fluctuations

Results in Context | 2019 results match 13-year fluctuations

The 2019 BrandZ Global Top 100 year-on-year value growth of 7 percent is consistent with Top 100 results over the past 13 years, and close to the compounded annual growth rate of 9.5 percent.

The growth rate is well under the 21 percent increase a year ago, which was an exceptional performance, when every category in the ranking grew in value. Many factors produced a more typical pattern of growth, varying by category. The cars and banks categories were negatively impacted by trade tension between China and the US, for example.

In absolute terms, 2019 the Global Top 100 added $328.5 billion in value—around one-third of a trillion dollars—increasing the ranking total value to $4.7 trillion.