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Rossmann

Rossmann

Company: Dirk Rossmann GmbH

Brand value: US$1,803 million

Change since 2018: NEW ENTRY!

Headquarter city: Burgwedel

Category: Retail

Year formed: 1972

Rossmann has grown from a single store in Hanover into the second-largest drugstore chain in Germany. Stores carry a vast assortment of goods, ranging from skin and body care items, to baby products, cleaning agents, food and wine, along with photo services and special promotional and seasonal items. Sales have been growing at 4.5 percent a year in Germany and 6.8 percent more widely; the brand operates in several other European markets, including Poland, Hungary, Czech Republic and Albania. Rossmann is rapidly expanding its footprint, having launched 230 new stores in 2018, 105 of them in Germany, taking the total to over 2,100 outlets in Germany and around 3,800 internationally. The brand supports a range of social projects, including the German Children’s Fund, a mentoring project called Die Leselhelfer, and singing association Klasse! Wir Singen. On International Women’s Day 2018, the logo of a centaur in the O of Rossmann was replaced with a female centaur and online the store was called Rossfrau.

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