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Sephora

Sephora

Company: LVMH Group

Brand Value: US$ 2,204 million

Change since 2018: 21%

Headquarter City: Neuily-sur-Seine

Category: Retail

Year Formed: 1970

Sephora is a trendy chain of high-end cosmetics stores with around 600 outlets in Europe, and 2,300 in 33 countries worldwide. Stores offer a luxurious environment, and there is a strong focus on service and staff expertise. The brand has been rolling out its Sephora Studio retail concept – small stores that generate an “inclusive, neighborhood feel” with more personalized experiences. The brand has been collaborating with the San Francisco-based startup Pinrose, which aims to reimagine the way people shop for fragrance, using a personalized algorithm to match customers with the perfume that is scientifically best suited to them. The collaboration has led to the release of a collection of limited-edition scented glitter lip glosses. Sephora management has described the partnership as one based on shared goals of creating high-quality, accessible products that are fun and unique. Sephora has started offering free in-store beauty classes for trans people, led by their own trans members of staff.

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