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Sky

Sky

Company: Sky UK Ltd

Brand value: US$10,072 million

Change since 2018: -16%

Headquarter city: London (Isleworth)

Industry: Telecom Providers

Year formed: 1990

The big news this year for entertainment and communications giant Sky this year is that Rupert Murdoch’s 21st Century Fox Group has agreed to sell its 39 percent stake in Sky to Comcast. The US media group plans to invest in content creation for new digital streaming services, essential in a market being transformed by services such as Netflix and Amazon. In addition to satellite pay TV services, Sky in the UK provides fixed-line telephone, mobile and broadband services, and is a major investor in content, including original series, a 24-hour news channel, films and sport. As part of its latest “Watch” offer, Sky mobile subscribers can watch Sky TV content via any Sky app in the UK or Europe without using any of their data allowance. Sky frequently features A-list celebrities in its advertising; its latest campaign stars Idris Elba sharing in the delight of a young Incredibles fan whose day with her grandfather is given an extra dose of excitement via Sky Q voice control. Sky is this year launching addressable TV advertising options, branded AdSmart, in partnership with Virgin Media.

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