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SoftBank

SoftBank

Parent Company: SoftBank Group Corp

Brand value: $10,367 million

Headquarter city: Tokyo

Industry: Telecom Providers

Year formed: 1981

SoftBank Group Corp is a Japanese multinational conglomerate holding company best known in the consumer world for its telecommunications services and large investment stake in Yahoo! Japan. Its communications business encompasses cellular and internet access services, as well as international business connectivity services. The company is also the parent company of “Fukuoka Softbank Hawks,” a professional baseball team. In 1981, Masayoshi Son founded Japan Softbank Corporation and started distributing software for personal computers; its strong position in the mobile phone business came into focus around 2007 following a series of mergers and acquisitions. From there, Softbank has maintained its competitive positioning through its adoption of new technologies (it brought the 3G iPhone to Japan and was the iPhone’s sole Japanese carrier for several years), attractive financing and lending plans for corporations, and cheap contract plans such as “White Plan" and “White Family 24.” In 2018, the company started offering PayPay, a smartphone payment service, for its main carrier service as well as its sister brands Line Mobile and Y!Mobile. Going forward, the company’s philosophy, “Information Revolution – Happiness for everyone,” will inform its investments into 5G infrastructure and IoT solutions. Softbank Corp and parent company Softbank Group Corp are listed on the Tokyo Stock Exchange.

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