Parent Company: South African Airways
Brand Value: $617 Mil.
Headquarter City: Johannesburg
Year Formed: 1934
Airlines typically offer the world its first taste of a country’s personality. South African Airways (SAA) exemplifies the warmth and friendliness of the South African culture and the airline has been rated year after year the best airline in Africa, with top performance metrics across customer satisfaction, staff friendliness, and overall travel experience. From 2002 to 2015, SAA was recognized as the best airline in Africa amassing 14 Skytrax awards and as Africa’s first 4 star airline (the Skytrax Awards are like the Oscars of the aviation industry and are the benchmarks for excellence). The company operates its flagship brand, South African Airways along with its economy-brand Mango, SAA Cargo, Air Chefs food service, SAA Technical, and its unique revenue-generating SAA Voyager frequent flyer program boasting over 2.7 million members (up 11% in 2017). In 2017, SAA employed over 10,000 people and accommodated 9.7 million travelers on a fleet of 64 planes.