Spectrum

Company: Charter Communications Inc.

Brand Value: $37,308 Million

Headquarters: Stamford, CT

Year on Year Change: -4%

Category: Telecom Providers

Year formed: 1993

Spectrum is the brand under which parent company Charter Communications provides broadband, cable, HDTV, wireless and wireline internet, and home security services. Spectrum typically differentiates itself from its competitors by offering all-in-one packages and highlighting the absence of certain channels in its competitors’ lineups. Currently, the brand is trying to convert customers to more expensive and more comprehensive packages and is willing to see some of them leave as an expected cost of moving to a more premium positioning. In 2016, the company acquired Time Warner Cable and began offering streaming, on-demand TV shows and movies to ward off challenges from cord-cutting services.