Company: State Farm Insurance Group
Brand Value: $10,994 Million
Headquarters: Bloomington, IL
Year on Year Change: -1%
Year Formed: 1922
State Farm is the largest auto and home insurer in the US and also offers banking and mutual fund investing services. As its name implies, the brand originally came into being as an insurer for agricultural vehicles, but today the brand’s major differentiation is its scale. It has more than 58,000 employees and 19,000 independent contractor agents, which help it make good on its promise that when something goes wrong, “Like a good neighbor, State Farm is there.” Like many American insurers, State Farm also reaches the public through offbeat, humorous commercials and videos—as evidenced by its YouTube channel, which has roughly 110,000 subscribers.