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Summarecon

Summarecon

Company: PT Summarecon Agung Tbk

Brand Value: US$255 million

Year on Year Change: -9%

Headquarters: Jakarta, Indonesia

Industry: Real Estate

Year Formed: 1975

Summarecon is a property company with three main areas of focus: property development, property management, and recreation and hospitality. It specializes in townships that integrate shopping and office space with residential property and community facilities. In response to rising demand for affordable housing among young people and lower income earners, Summarecon has announced several new developments and ways to pay. The brand has said it will launch more homes costing under IDR 2 billion, and, to cater to millennials, is allowing payment by installments for down-payments starting at IDR 50,000 per day. Newly launched projects also include Srimaya Residence, which is aimed at middle income earners. Summarecon is also partnering with PT Toyota Housing Indonesia to build housing in the Summarecon Emerald Kawarang development. Individual developments and the Summarecon brand are promoted across multiple media platforms, including “Wonderful Living”, a lifestyle television program on Kompas and Metro TV, Facebook, Instagram, YouTube, radio talk shows and property exhibitions.

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