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Sun Life

Sun Life

Parent Company: Sun Life Financial Inc.

Brand Value: $2,385 million

Headquarter City: Toronto

Industry: Insurance

Year Formed: 1865

Sun Life offers a range of global financial services to both individual and corporate clients—though it is primarily known for insurance. As a whole, it is one of the largest insurance companies in the world, with operations in 26 countries worldwide, though the majority of its business is in the United States and Canada. Founded in 1865 in Montreal, the company—not without controversy—moved its headquarters to Toronto after Quebec’s adoption of the Charter of the French Language. In its communications, the brand often finds ways to play on its name, for example, promising to help people live “brighter lives under the sun.” Currently Sun Life currently has 37,000 employers, 112,800 advisors, and $951 billion in assets under management.

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