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Super C

Super C

Parent Company: Metro, Inc.

Brand Value: $381 million        

Headquarter City: Montreal

Industry: Retail

Year Formed: 1982

Along with its sister brand Food Basics, Super C is a no frills, discount retailer. Tracing its roots to a company founded in 1982, it operates 97 stores, primarily in Quebec. Super C competes primarily on price and value, offering discounts if customers are not satisfied with freshness or if an advertised item is out of stock. Super C also maintains a portfolio of low-price, generic brands, and unlike many supermarkets has yet to add apps or other modern digital conveniences to its customers.

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