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Taco Bell

Taco Bell

Company: Yum! Brands, Inc., Yum China Holding, Inc.

Headquarters: Irvine, CA

Year on Year Change: NEW

Industry: Fast Food

Year Formed: 1962

Taco Bell is a chain of Mexican-inspired fast food restaurants, serving tacos, nachos, burritos, and its own, often creative takes on the genre. The brand currently has more than 7,000 locations, largely in the United States.[1] With a strong, working-class brand positioning, it appeals primarily to a younger audience, but ironically not those who identify as Hispanic, who rarely buy the brand.[2] Taco Bell is known for its large and eclectic menu, regularly launching PR-friendly items that capture the public imagination. Customers can also access Taco Bell through mobile app, online via Ta.co, and even access delivery through a partnership with Grubhub. The brand also provides educational opportunities and other benefits through the Taco Bell Foundation, Live Más scholarship, and Feed the Beat programs.


[1] https://www.cnbc.com/2017/05/03/strong-demand-at-taco-bell-drives-yum-brands-profit-beat.html?view=story& percent24DEVICE percent24=native-android-mobile 

[2] http://infoscout.co/brand/taco_bell 

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