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TalkTalk

TalkTalk

Company: TalkTalk Telecom Group plc

Brand value: US$679 million

Change since 2018: -5%

Headquarter city: London

Category: Telecom Providers

Year formed: 2003

TalkTalk provides landline, broadband, fibre, TV, and mobile services to homes across the UK. It has recently partnered with Amazon so that TalkTalk customers who are also Amazon Prime subscribers can stream Prime Video over their TalkTalk set-top box. The TalkTalk TV offering also includes Netflix, BBC iPlayer, Sky Sports and several children’s channels. The business is relocating its office from London to Salford, in the north of England, joining several other media and telecom companies, including the BBC, in a migration north. TalkTalk plans to retain only 20 to 30 people in a London office. TalkTalk now sponsors the newly revamped Heart Breakfast radio show, which features presenter Amanda Holden and former Pussycat Dolls singer Ashley Roberts. In its latest advertising campaign, the brand promotes “Fairer Broadband for everyone” using prominent digital out-of-home sites to celebrate the diversity of the UK population and how different people use the internet.

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