The UK’s innovation gap, and how to fill it
Last year, the inaugural UK BrandZ ranking and analysis identified an innovation gap between the most valuable UK brands, and the leading brands from other major world markets.
While UK brands are frequently household names worldwide – and, make no mistake, that is a great thing for a brand to be – too often consumers see them as big and reliable, but not especially dynamic.
This year, we’re exploring why that is, and looking at how UK brands can be more innovative – and be seen by consumers as more innovative, which is just as important. We’re also highlighting those brands that stand out as innovators, to see what they’re doing that makes them so special.