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Three

Three

Company: CK Hutchison Holdings Ltd

Brand value: US$4,929 million

Change since 2018: -2%

Headquarter city: Maidenhead

Industry: Telecom Providers

Year formed: 2003

The Three mobile network brand has built up a customer base of 10.1 million customers, and now handles around 36 percent of all mobile data used in the UK. Three was the first supplier to offer “All you can eat data”, and is now targeting a new generation of entrepreneurs by bundling business tools such as website builders, accounting and print design services with mobile contracts under its “Three Means Business” programme. To win over contract-shy millennials, meanwhile, Three has this year launched a Pay As You Go Rewards Programme, allowing users to earn points towards digital rewards without having to commit to a contract. Three innovations include the launch of a permanent 5G network in Central St Martins College in central London, installed in time for the world-renowned MA fashion show in February. Three advertising often flirts with controversy; its 2018 #PhonesAreGood campaign continues this year with a look at the positive impact mobiles have had on romantic life.

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