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Tide

Tide

Company: The Procter and Gamble Company

Brand Value: $8,502 Million

Headquarters: Cincinnati, OH

Year on Year Change: 16%

Category: Home Care

Year Formed: 1946

Tide is America’s number #1 selling heavy-duty laundry detergent, used by 40 million households in the country.[1] Its longtime slogan has been “Tide Knows Fabrics Best;” it has created a considerable amount of educational content, including an Alexa app that can answer 200 questions about stains and laundry.[2] Tide transcends both low and high income brackets and is able to sell its products at a slight premium to the market. It has also been in the news for its Loads of Hope charitable program that sends mobile washing stations to disaster-struck areas since Hurricane Katrina, including 2017’s Hurricanes Harvey and Irma.


[1] https://tide.com/en-us/about-tide/americas-number-one-laundry-detergent 

[2] https://www.amazon.com/P-G-Productions-Tide-Remover/dp/B01M9B7ZTB

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