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TOYOTA

TOYOTA

Parent Company: Toyota Motor Corporation

Brand value: $28,955 million

Headquarter city: Aichi

Industry: Cars

Year formed: 1937

Toyota is a major Japanese automobile maker and a core company in Toyota Industries Corporation. It is the parent company of Daihatsu, Lexus, and Hino Motors, and the largest shareholder of Subaru. In 2017, Toyota’s sales were ¥29.4 trillion, the highest in the world automobile industry, and in 2018, Toyota’s total sales amount exceeded ¥30 trillion for the first time. The company known today as Toyota Motor Corporation was established in 1933 by Kiichiro Toyoda. The company’s trucks were first introduced in 1935, and with mass-produced cars following in 1936 and the name “Toyota” first appearing in 1937. In the 1950s and 1960s, long-selling cars models such as the Crown, Corona, and Corolla were introduced, with the latter becoming Japan’s top selling model for more than three decades. New vehicle models including the Camry, RAV-4, and Prius further powered the company’s expansions worldwide, and the company also gained fame for its innovative method of industrial management. Innovation is key to securing the company’s future growth; in 2016, Toyota began researching and developing artificial intelligence technologies. The company also recently aligned with Subaru, Mazda, Suzuki, and Daihatsu to develop electronic vehicle platforms, and has also partnered with Honda and Softbank on autonomous driving research. Toyota’s sponsorships include Nascar racing and the 2020 Olympics (for which Toyota is building a fleet of robot greeters and field attendants). Although its operations worldwide use a variety of marketing slogans, Toyota’s unified guiding philosophy is “Bringing the joy and freedom of movement to all people.” Toyota is listed on the Tokyo, Osaka, Nagoya, Fukuoka, Sapporo, New York, and London stock exchanges.

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