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VanCleef

VAN CLEEF & ARPELS

Company: Richemont

Brand value: US$937 million

Change since 2018: NEW ENTRY!

Headquarter city: Paris

Category: Luxury

Year formed: 1896

Van Cleef & Arpels is a luxury watch and jewelry brand. Its first international store was opened in Palm Beach in 1940, and there are now more than 100 around the world. The brand has long been a celebrity favourite, with Marlene Dietrich, Grace Kelly and Maria Callas among the famous fans of its designs. Van Cleef & Arpels is known for its patented “Mystery Set” way of setting precious stones so that they appear to be free-standing. The four-leaf clover shape that is now the brand’s emblem comes from the Alhambra collection, launched in 1968. Culture and experience are at the heart of Van Cleef & Arpels communications; an exhibition of exclusive creations to mark 50 years of Alhambra was launched in the Place Vendôme store, and a two-week School of Jewelry Arts ran in New York in late 2018. The brand was bought by Swiss luxury group Richemont in 1999; a fragrance line launched in 2009.