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Vichy

VICHY

Company: L'Oréal 

Brand value: US$ 954 million

Change since 2017: NEW ENTRY!

Headquarter city: Vichy

Category: Personal Care

Year formed: 1931

Vichy is an upmarket producer of personal care products, with a range spanning skin and body items, makeup and “anti-aging” products. Products are made with thermal spa water from the hot springs in the town of Vichy in central France. Its tagline is “Health through the skin”, and its mission since the beginning has been to help women take care of their skin every day, whatever their age or skin type, and in a way that is environmentally sustainable. Vichy’s flagship products are its Liftactive wrinkle treatment, Mineral 89 gel, Neovadiol replenishing skin care for older skin, Idealia eye products and Dercos haircare. L'Oréal acquired the brand in 1955, giving Vichy access to new distribution channel and a broader network of pharmacists. Vichy Spa International is taking the spa experience abroad; Vichy health centers have been established in Morocco, Qatar and the Czech Republic; another is planned for China.


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