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Volvic

Volvic

Company: Danone Group

Brand Value: US$ 960 million

Change since 2018: 0%

Headquarter City: Volvic

Category: Soft drinks

Year Formed: 1965

Volvic is a premium brand of bottled water sold in more than 60 countries worldwide. It has a volcano on the label and attributes its mineral composition to filtration through volcanic rock. In 2017, a new global advertising campaign was launched using the tagline “Réveille ton volcan” (“find your volcano”). The message is that, just like a volcano, we all have inner strength within us that needs to be awakened. To emphasize this point, Volvic has made long-distance trail runner Kilian Jornet its global brand ambassador. This year, Volvic has launched a new organic Aquadrink range. It has also launched Volvic Infusion Bio, a range of three drinks inspired by three of the world’s great volcanos: Eyjafjallajökull, Kilimanjaro and Piton de la Fournaise. The brand is also promoting its Volvic Kids Bio range of flavored waters, which it says contain 50 percent less sugar than the market average.

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