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Walgreens

Walgreens

Company: Walgreens Boots Alliance, Inc.

Brand Value: $7,743 Million

Headquarters: Deerfield, IL

Year on Year Change: -7%

Category: Retail

Year Formed: 1901

With 9,560 stores, Walgreens is the second-largest pharmacy chain in the US. It sells prescription drugs, photo services, and health and beauty products. Walgreens has long pursued a strategy of geographic saturation; today, 78 percent of Americans live within 5 miles of a Walgreens, Duane Reade, or newly-acquired Rite Aid store. Like many of its rivals, Walgreens has also invested heavily in digital and mobile technology and boasts a highly rated app. It is also using data to help deliver a better customer experience. In its marketing, Walgreens positions itself as “Trusted Since 1901,” with messaging focused on trust, care, and accessibility.

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