Company: Wells Fargo & Company
Brand Value: $35,272 Million
Headquarters: San Francisco, CA
Year on Year Change: -29%
Year formed: 1852
Tracing its roots to the California Gold Rush, Wells Fargo today is an international financial services company that offers everything from corporate banking and asset management to credit cards and consumer finance. It is the third-largest bank by assets in the United States, with more than 7,800 locations and 13,000 ATMs in 37 countries. While Wells Fargo traditionally enjoyed a good reputation as a brand, it has faced a long series of damaging and ongoing scandals since the financial crisis of 2008/9, punctuated by the resignation of its CEO in 2019 and decision to divest some of its businesses. Nonetheless, Wells Fargo remains the most valuable banking brand in the United States.