Parent Company: TJX Companies, Inc.
Brand Value: $945 million
Headquarter City: Mississauga
Year Formed: 1982
Winners is an “off-price” retailer. This unique concept is generally known for providing brand-name clothing and home fashions at a fraction of their usual cost. Winners attracts both everyday bargain hunters as well as more affluent shoppers who prefer not to pay full price. It is known for its “treasure hunt” experience, in which high-end items are hidden among less exclusive ones. That said, Winners is not a traditional discounter, instead providing excellent value rather than cheap products. Because Winners features a rapidly changing assortment, it does not offer online shopping and is a lightly digitized brand. Nonetheless, in a challenged sector, off-price retail is a rapidly growing category. As of 2018, its parent company had 4,306 stores and 270,000 employees, growing its revenue six percent year over year and adding a net total of 236 stores.