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WOOLWORTHS

WOOLWORTHS

Parent Company: Woolworths Holdings Limited

Brand Value: $1,130 Mil.

Headquarter City: Cape Town

Year on Year Change: -21 percent

Industry: Retail

Year Formed: 1931

Woolworths is a food, home, and fashion retailer. The first Woolworths store opened its doors in 1931, and the brand has since grown into one of the strongest retailers in sub-Saharan Africa. It currently has 430 food and 282 home and fashion stores, employing roughly 32,000 people. Food was a bright spot for the brand in 2018, especially online, where sales rose 18 percent over the previous year. On the digital front, Woolworths has an app that stores credit card information and allows in-app purchasing, while 200 of its stores also offer free WiFi for in-store browsing. In spite of a few minor scandals and losses in its overseas business, Woolworths enjoys one of South Africa’s highest brand contribution scores, which largely held steady in the past year.

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