New category, logistics, represented with 5 brands Five of the 11 Newcomers, brands that appear.. Read more
Technology shows potential for China abroad Lenovo and Huawei again led the Top 10 in Overseas .. Read more
Logistics brands enter ranking for the first time Many categories contributed to the exce.. Read more
Education brand Xueersi leads, with 139 rise Brand strength and market forces drove exceptional.. Read more
Food and Dairy, alcohol, and technology dominate Brands that score well in Brand Contribution a.. Read more
Thought Leadership & Analysis
Shift affects online, offlinemom and pop, and suppliers Han YangMarket Insight ConsultantKantar..
Success requires consumer insight,along with six key marketing factors Natalie BabbageExperts S..
Agencies must navigate challengeswith creativity and integrity Patrick XuCEOGroupM & WPP, C..
Research confirms ways to buildhigher equity, prices, market share William WeiHead of Client Se..
Once seen as a copycat nation,China is becoming the copied Enbo WangPartner, Greater ChinaOrgan..
Brands participate by helpingconsumers fulfill their dreams Scott KronickPresident & CEOOgi..
Mobile commerce campaigns offernew brand-building opportunities Gareth EllenAPAC Planning Direc..
Willing to pay for quality, consumers embrace membership models视频平台É..
Links brand mission to national development goals创新科技领导..
Penetration leads to greater market share Sales of fast moving consumer goods (FMCG) rose 3.6 p..
FMCG spending grows rapidly Two distinct competitive dynamics influenced the rapid growth of Ch..
Brand Building Best Practices
Brands introduce premium and healthy offerings Baijiu, China’s traditional clear liquor, ..
Low penetration magnifies the opportunity The baby care category, which includes one brand, the..
China’s focus on testing and achievement powers growth Education again topped the list of..
Premium prices raise sales value The food and dairy category increased 12 percent in brand valu..
Trend impacts both large and small appliances The home appliance category surged 50 percent in ..
Newcomer brands offer vitamins, dietary supplements Driven by middle class consumer concern wit..
Low category penetration promises great potential Insurance rebounded, increasing 21 percent in..
Young people influence product choice and shopping venue The Jewelry Retailer category began to..
Prospects improve later in the year The 7 percent decline in the oil and gas category followed ..
Politics and premiumization impact sales Geopolitics and premiumization impacted the value chan..
Brands match scale with profitability Chinese government initiatives to increase affordable hou..
Brands initiatives focus on content and virtual reality The technology category, which includes..
Acquisitions add new capabilities and customers With a 57 percent increase in value, the travel..
Government opens category to mixed ownership The three state-owned brands that comprise the tel..