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Highlights

Takeaways

Actions for building greater brand value 1.     Gain insightChina’s economy con.. Read more

Cross Category Trends

Pursuit of the Chinese Dream adds opportunities for brands Lifestyle Wants, not needs, dri.. Read more

Top Line Results

Summary of key brand and category changes China Top 100 rises 23% in brand value The Brand.. Read more

Overview: 23% value rise sets new record

19th Congress and Chinese Dream present opportunities for brands The BrandZ™ Top 100.. Read more

China Top 100 outpaces stock market in growth

Valuable brands deliver superior shareholder returns A rising market might lift all stocks&mdas.. Read more

Market-driven brands propel sharp value rise

China 100 outperforms Global 100, but experiences more brand churn    Finding 1 .. Read more

Newcomers: Market forces and brand strength propel newcomers

New category, logistics, represented with 5 brands Five of the 11 Newcomers, brands that appear.. Read more

Overseas Revenue: Lenovo and Huawei again lead ranking

Technology shows potential for China abroad Lenovo and Huawei again led the Top 10 in Overseas .. Read more

Category Value Changes: Strong value growth crosses most categories

 Logistics brands enter ranking for the first time Many categories contributed to the exce.. Read more

Top 20 Risers:Half of the Top Risers increase 50% or more

Education brand Xueersi leads, with 139 rise Brand strength and market forces drove exceptional.. Read more

Brand Contribution: Leaders appear from 9 of 21 categories in the ranking

Food and Dairy, alcohol, and technology dominate Brands that score well in Brand Contribution a.. Read more

In conversation with Cindy Wang | CMO | UXIN Group

By David Roth

David Roth, CEO of The Store WPP EMEA and Asia, Chairman of BAV Group talks to Cindy Wang, CMO of Ux.. Read more

Thought Leadership & Analysis

Retail lexicon lags changes in new reality of shopping

Shift affects online, offlinemom and pop, and suppliers Han YangMarket Insight ConsultantKantar..

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Growing sales means endlessly drawing more brand buyers

Success requires consumer insight,along with six key marketing factors Natalie BabbageExperts S..

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Rapid growth, digital media add problems and possibilities

Agencies must navigate challengeswith creativity and integrity Patrick XuCEOGroupM & WPP, C..

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BrandZ™ metrics provide levers for shaping brand success

Research confirms ways to buildhigher equity, prices, market share William WeiHead of Client Se..

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Brand Building Action Points

1.     Gain insightLearn about Chinese innovation through first-hand experience in China. ..

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China’s tech entrepreneurs looking abroad for opportunity

Once seen as a copycat nation,China is becoming the copied Enbo WangPartner, Greater ChinaOrgan..

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Historic period of national rejuvenation inspires China

Brands participate by helpingconsumers fulfill their dreams Scott KronickPresident & CEOOgi..

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Mobile-centric Chinese consumers remember useful brand experiences

Mobile commerce campaigns offernew brand-building opportunities Gareth EllenAPAC Planning Direc..

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One Belt, One Road: With Technology, It’s Never Been Easier to Build a Global Brand

One Belt, One Road:  With Technology, It’s Never Been Easier to Build a Global Brand ..

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Interviews

Youku: Video platform delights viewers with top quality cultural content

Willing to pay for quality, consumers embrace membership models视频平台É..

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BYD: Innovative tech leader develops electric vehicles, urban monorails

Links brand mission to national development goals创新科技领导..

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Uxin Group: Customer centric philosophy drives online used car trading platform

Omni-channel marketing cultivates young generations以全渠道营销&..

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Market Intelligence

Consumer Spending: Rising FMCG spending reverses long-term trend

Penetration leads to greater market share Sales of fast moving consumer goods (FMCG) rose 3.6 p..

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Digital: Connected Chinese are mobile-centric

But finding them can be challenging Chinese consumers are connected. China had 751 million inte..

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E-commerce: Changing retail scene drives e-commerce

FMCG spending grows rapidly Two distinct competitive dynamics influenced the rapid growth of Ch..

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Media Spending:Late surge boosts spending, stronger growth expected

Liberalization should drive ad spending in certain sectors Media spending, sluggish during the ..

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Brand Building Best Practices

Observation 1: Innovation

 More Chinese brands become innovative, in many categories Trend benefits brands, consumer..

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Observation 2: Premiumization

Innovative brands, seen as different, command a premium Rising consumer confidence unleashes sp..

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Observation 4: Purpose

 Brand Purpose rises in importance for Chinese brands Helping improve society links with n..

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Observation 5: Going Deep

Purchasing power, interest in brands rise in lower tier cities Market-driven brands gain moment..

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Observation 6: Going Global

Chinese brands find growing consumer awareness abroad Acceptance varies by consumer age, catego..

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Observation 7: 360 Communication

Multiple media mix is the best option for reaching Chinese Multi-screen use correlates with bra..

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Observation 8: Campaign Integration

Customized ads, not bombardment, sways consumers Optimization depends on great advertising ..

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Observation 3: Ownership

 Market-driven brands surpass SOEs in rate of value appreciation But branding, not ownersh..

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Category Analysis

Airlines: Tourism fuels airlines lift

Carriers add more international destinations Following a 3 percent decline a years ago, the air..

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Alcohol: Drinking habits change, but category value rises

Brands introduce premium and healthy offerings Baijiu, China’s traditional clear liquor, ..

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Apparel: Key brands counter category volatility

Consumers seek quality sports and leisure attire Apparel remained one of China’s most vol..

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Baby Care: Increasing birth rate propels diaper sales

Low penetration magnifies the opportunity The baby care category, which includes one brand, the..

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Banks: Economic expansion drives bank rebound

Brands also build presence overseas Banks enjoyed a better year, rising 13 percent after declin..

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Education: Category again leads in value appreciation

China’s focus on testing and achievement powers growth Education again topped the list of..

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Food & Dairy: Stronger growth resumes after two moderate years

Premium prices raise sales value The food and dairy category increased 12 percent in brand valu..

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Home Appliances: Consumers spend more on new lifestyle features

Trend impacts both large and small appliances The home appliance category surged 50 percent in ..

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Healthcare : Value rises robustly on wellness trend

Newcomer brands offer vitamins, dietary supplements Driven by middle class consumer concern wit..

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Insurance: Product sales, investments prompt insurance rebound

Low category penetration promises great potential Insurance rebounded, increasing 21 percent in..

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Jewelry Retailer: Jewelry sales recover with demand for gold

Young people influence product choice and shopping venue The Jewelry Retailer category began to..

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Logistics: Category debuts in BrandZ™ report

Rise of e-commerce inspires rapid growth and new partnerships The logistics category appears fo..

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Oil & Gas: Price, capacity issues erode category value

Prospects improve later in the year The 7 percent decline in the oil and gas category followed ..

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Personal Care: Growth rate slows in volatile category

Politics and premiumization impact sales Geopolitics and premiumization impacted the value chan..

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Real Estate: Strong growth resumes, but with regulations

Brands match scale with profitability Chinese government initiatives to increase affordable hou..

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Retail:Mobile shopping transforms retail

 Integration of online, offline, data, and logistics signals new era On Singles Day, China..

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Technology: China pursues leadership in technology innovation

Brands initiatives focus on content and virtual reality The technology category, which includes..

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Travel Agencies: Value increases sharply as more Chinese travel

Acquisitions add new capabilities and customers With a 57 percent increase in value, the travel..

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Telecom Providers:Faster service, lower fees slow value growth

Government opens category to mixed ownership The three state-owned brands that comprise the tel..

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Hotels: Competition drives greater innovation

Brands focus on expansion and experience Despite intense competition from both local and multin..

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Cars: Brands launch premium models and look abroad

Government continues incentives for clean energy vehicles The car category expanded in value, b..

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