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Thought Leadership & Analysis

Retail lexicon lags changes in new reality of shopping

Shift affects online, offlinemom and pop, and suppliers Han YangMarket Insight ConsultantKantar Con.. Read more

Growing sales means endlessly drawing more brand buyers

Success requires consumer insight,along with six key marketing factors Natalie BabbageExperts Solut.. Read more

Rapid growth, digital media add problems and possibilities

Agencies must navigate challengeswith creativity and integrity Patrick XuCEOGroupM & WPP, ChinaPatr.. Read more

BrandZ™ metrics provide levers for shaping brand success

Research confirms ways to buildhigher equity, prices, market share William WeiHead of Client Servic.. Read more

Brand Building Action Points

1.     Gain insightLearn about Chinese innovation through first-hand experience in China. Chinese .. Read more

China’s tech entrepreneurs looking abroad for opportunity

Once seen as a copycat nation,China is becoming the copied Enbo WangPartner, Greater ChinaOrganizat.. Read more

Historic period of national rejuvenation inspires China

Brands participate by helpingconsumers fulfill their dreams Scott KronickPresident & CEOOgilvy Publ.. Read more

Mobile-centric Chinese consumers remember useful brand experiences

Mobile commerce campaigns offernew brand-building opportunities Gareth EllenAPAC Planning Director .. Read more

One Belt, One Road: With Technology, It’s Never Been Easier to Build a Global Brand

One Belt, One Road:  With Technology, It’s Never Been Easier to Build a Global Brand Bryce Whitw.. Read more