Expanded China Top 100 showcases brand impact on fast-changing market4 categories, 17 brands ad.. Read more
Market changes challenge brands to act with insightStratified SpendingConsumers trade upand they tra.. Read more
Expanded report probes vibrant forces reshaping China’s brand landscapeValue rise a record 30 .. Read more
China Top 100 grows steadily in value and Brand PowerThe driver of value shifts from Power to Premiu.. Read more
Top 100 stock portfoliosoutperform volatile market Valuable brands deliver superior shareholder retu.. Read more
Newcomers: 17 brands, a record, join China Top 100Newcomers add fuller view of fast-changing market .. Read more
Top 20 Risers: Robust growth rate crosses categoriesTwo entertainment brands more than double in val.. Read more
Top 10 in Overseas Presence: Technology brands now dominate the rankingShift is dramatic, even from .. Read more
Thought Leadership & Analysis
Innovative brand experience adds to differentiation, competitive edgeMarket share growth, premiumiza..
Artificial Intelligence impacts brands across categoriesVital tool helps personalize products, servi..
Going Global: Consumer brands move beyond Belt and RoadGaining local insight tops list of global gro..
Insurgent Chinese Brands: Entrepreneurial brands defy FMCG slow growthBoth penetration and premiumiz..
More jobs, housing stimulate migration to lower tier citiesBrands need additional insights to grasp ..
Going Global: Chinese brands make steady progress overseasBut building awareness and Brand Pow..
Brand Building Best Practices
Economic factors, consumer attitudes heat up competitionDifference drives brand growth in disrupted ..
Great opportunities await Chinese brands in overseas marketsBrand building efforts will accelerate p..
Sustaining Difference requires balancing brand characteristicsConsumers expect brands to be creative..
Strong salience helps Meaningfully Different brands grow share fasterSalience requires coordination ..
Category Overview: Analysis of 24 categories detailsdynamism of Chinese marketChanging consumer atti..
Airlines: Pricing reform expected to enhance profitabilityPassenger and cargo volume increasesThe ai..
Alcohol: Category value increases with more premiumizationNew product variants aim at younger drinke..
Banks: Despite economic pressures, category rises in value againBelt and Road funding opportunities ..
Consumer Finance: Attitudes about debt change, and ranking adds a categoryTraditionally savers, Chin..
Education: Education again among category growth leadersCultural and competitive concerns drive valu..
Entertainment: Category added this year leads ranking in growthPlatforms feature broad menu of conte..
Food and Dairy: Consumers are willing to pay for healthy, lifestyle optionsPremiumization lifts cate..
Healthcare: Health trend stimulates consumer spendingBut market disruptions impact category valueFou..
Home Appliances: Product upgrades, smart home ideas draw consumer interestHousing regulations impact..
Insurance: New regulations expected to improve performanceCategory strong despite slower economy and..
Jewelry Retailer: Slower discretionary spending impacts valueOne brand drops from ranking, leader de..
Lifestyle Platform: Category demonstrates the O2O phenomenonChinese brands deliver extreme convenien..
Logistics: Slower growth, price promotions erode profitsE-commerce customers become competitorsWith ..
Oil and Gas: Value dips modestly after years of declineWeaker yuan increases importing costsThe oil ..
Personal Care: Young, Chinese brands shake dynamic categoryMultinationals retain appeal as market fr..
Real Estate: Value surges again, despite tighter credit, other controlsBrands drove growth with mark..
Retail : Value growth continues as category transformsOnline and offline brands enter new partnershi..
Technology: Advance to global leadership energizes sustained growthChallenges include stock market f..
Telecom Providers: Telecoms help implement China’s digitization agendaLower pricing, higher sp..