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Highlights

Expanded China Top 100 showcases brand impact on fast-changing market

Expanded China Top 100 showcases brand impact on fast-changing market4 categories, 17 brands ad.. Read more

Summary of brand and category changes

Summary of brand and category changesChina Top 100 rises30% in brand valueThe BrandZ™ China To.. Read more

Market changes challenge brands to act with insight

Market changes challenge brands to act with insightStratified SpendingConsumers trade upand they tra.. Read more

10 actions for building valuable brands in China

10 actions for buildingvaluable brands in ChinaBuild DifferenceChinese brands generally score well i.. Read more

Expanded report probes vibrant forces reshaping China’s brand landscape

Expanded report probes vibrant forces reshaping China’s brand landscapeValue rise a record 30 .. Read more

China Top 100 grows steadily in value and Brand Power

China Top 100 grows steadily in value and Brand PowerThe driver of value shifts from Power to Premiu.. Read more

Top 100 stock portfolios outperform volatile market

Top 100 stock portfoliosoutperform volatile market Valuable brands deliver superior shareholder retu.. Read more

Newcomers- 17 brands, a record, join China Top 100

Newcomers: 17 brands, a record, join China Top 100Newcomers add fuller view of fast-changing market .. Read more

Top 20 Risers- Robust growth rate crosses categories

Top 20 Risers: Robust growth rate crosses categoriesTwo entertainment brands more than double in val.. Read more

Top 10 in Overseas Presence- Technology brands now dominate the ranking

Top 10 in Overseas Presence: Technology brands now dominate the rankingShift is dramatic, even from .. Read more

High Brand Contribution helps brands earn a premium

High Brand Contribution helps brands earn a premiumPossibility open to brands of all ages across cat.. Read more

Thought Leadership & Analysis

Generation Gap

Generation GapAbrupt change in ancient culture produces a wide generation gapBrands have an opportun..

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Innovative brand experience adds to differentiation, competitive edge

Innovative brand experience adds to differentiation, competitive edgeMarket share growth, premiumiza..

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Media- Improving ROI

Media: Improving ROIGreater ROI requires adjusting for a more complex, fragmented media environmentB..

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New Relevancies

New RelevanciesBrand marketing in digital, mobile era requires three new relevanciesBrands much achi..

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New Retail 2

New Retail 2.0新零售2.0Brands must assert control and gain access to customer data..

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Market Intelligence

Artificial Intelligence impacts brands across categories

Artificial Intelligence impacts brands across categoriesVital tool helps personalize products, servi..

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Going Global- Consumer brands move beyond Belt and Road

Going Global: Consumer brands move beyond Belt and RoadGaining local insight tops list of global gro..

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Insurgent Chinese Brands- Entrepreneurial brands defy FMCG slow growth

Insurgent Chinese Brands: Entrepreneurial brands defy FMCG slow growthBoth penetration and premiumiz..

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Mobile connectivity shapes self-expression

Mobile connectivity shapes self-expressionNew apps change how brands engage consumersOver 800 millio..

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More jobs, housing stimulate migration to lower tier cities

More jobs, housing stimulate migration to lower tier citiesBrands need additional insights to grasp ..

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Shoppers make smarter, more rational decisions

Shoppers make smarter, more rational decisionsPremium remains an option when justifiedRecent economi..

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Going Global- Chinese brands make steady progress overseas

Going Global:  Chinese brands make steady progress overseasBut building awareness and Brand Pow..

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China leads world in media investment, but growth slows

China leads world in media investment, but growth slowsTotal media spending will soften during 2019,..

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Brand Building Best Practices

Age of Marketing

Age of Marketing Data analytics drives rise of online brands, but brand equity will determine their ..

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Going Global

Going Global走向全球Overseas expansion in a more contentious world requires ..

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New Retail

New RetailNew Retail evolves, confronting brands with opportunities, more complexityAdded competitio..

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Social Media

Social MediaSocial media now divided into two types that require varied messagingBrands must underst..

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Stratified Spending

Stratified SpendingRational shoppers trade up or down, deciding to spend according to needBrands mus..

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Economic factors, consumer attitudes heat up competition

Economic factors, consumer attitudes heat up competitionDifference drives brand growth in disrupted ..

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Significant growth opportunities await Chinese brands in overseas markets

Great opportunities await Chinese brands in overseas marketsBrand building efforts will accelerate p..

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Sustaining Difference requires balancing brand characteristics

Sustaining Difference requires balancing brand characteristicsConsumers expect brands to be creative..

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Strong salience helps Meaningfully Different brands grow share faster

Strong salience helps Meaningfully Different brands grow share fasterSalience requires coordination ..

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Campaign integration maximizes the ROI in reach and placement

Campaign integration maximizes the ROI in reach and placementConsistency across all brands assets is..

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Category Analysis

Category Overview- Analysis of 24 categories details dynamism of Chinese market

Category Overview: Analysis of 24 categories detailsdynamism of Chinese marketChanging consumer atti..

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Airlines- Pricing reform expected to enhance profitability

Airlines: Pricing reform expected to enhance profitabilityPassenger and cargo volume increasesThe ai..

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Alcohol- Category value increases with more premiumization

Alcohol: Category value increases with more premiumizationNew product variants aim at younger drinke..

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Apparel- O2O initiatives fuel strong sales growth

Apparel: O2O initiatives fuel strong sales growthBrands expand at home and abroadThe apparel categor..

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Banks- Despite economic pressures, category rises in value again

Banks: Despite economic pressures, category rises in value againBelt and Road funding opportunities ..

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Cars- Economic trends slow growth of car category

Cars: Economic trends slow growth of car categoryPremium segment of the market performs wellThe car ..

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Consumer Finance- Attitudes about debt change, and ranking adds a category

Consumer Finance: Attitudes about debt change, and ranking adds a categoryTraditionally savers, Chin..

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Education- Education again among category growth leaders

Education: Education again among category growth leadersCultural and competitive concerns drive valu..

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Entertainment- Category added this year leads ranking in growth

Entertainment: Category added this year leads ranking in growthPlatforms feature broad menu of conte..

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Food and Dairy- Consumers are willing to pay for healthy, lifestyle options

Food and Dairy: Consumers are willing to pay for healthy, lifestyle optionsPremiumization lifts cate..

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Healthcare- Health trend stimulates consumer spending

Healthcare: Health trend stimulates consumer spendingBut market disruptions impact category valueFou..

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Home Appliances- Product upgrades, smart home ideas draw consumer interest

Home Appliances: Product upgrades, smart home ideas draw consumer interestHousing regulations impact..

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Hotels- Hotels brands face new competition

Hotels: Hotels brands face new competitionBut category value continues to riseThe hotel category inc..

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Insurance- New regulations expected to improve performance

Insurance: New regulations expected to improve performanceCategory strong despite slower economy and..

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Jewelry Retailer- Slower discretionary spending impacts value

Jewelry Retailer: Slower discretionary spending impacts valueOne brand drops from ranking, leader de..

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Lifestyle Platform- Category demonstrates the O2O phenomenon

Lifestyle Platform: Category demonstrates the O2O phenomenonChinese brands deliver extreme convenien..

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Logistics- Slower growth, price promotions erode profits

Logistics: Slower growth, price promotions erode profitsE-commerce customers become competitorsWith ..

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Oil and Gas- Value dips modestly after years of decline

Oil and Gas: Value dips modestly after years of declineWeaker yuan increases importing costsThe oil ..

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Personal Care- Young, Chinese brands shake dynamic category

Personal Care: Young, Chinese brands shake dynamic categoryMultinationals retain appeal as market fr..

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Real Estate- Value surges again, despite tighter credit, other controls

Real Estate: Value surges again, despite tighter credit, other controlsBrands drove growth with mark..

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Retail - Value growth continues as category transforms

Retail : Value growth continues as category transformsOnline and offline brands enter new partnershi..

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Technology- Advance to global leadership energizes sustained growth

Technology: Advance to global leadership energizes sustained growthChallenges include stock market f..

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Telecom Providers- Telecoms help implement China’s digitization agenda

Telecom Providers: Telecoms help implement China’s digitization agendaLower pricing, higher sp..

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Transport- Car-hailing leader widens ambitions

Transport: Car-hailing leader widens ambitionsBrand implements reforms to meet security problemsAdde..

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Travel Agencies- Travel industry remains robust

Travel Agencies: Travel industryremains robustStock market volatility impacts value changesThe trave..

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