Ranking increases 152% over 12 years Each time I write a welcome column for our annual .. Read more
The strong get even stronger The evolution of the BrandZ™ Global Top 10 over the .. Read more
BrandZ™ Portfolio outperforms the S&P 500 Index and the MSCI World Index T.. Read more
Thought Leadership & Analysis
Young consumers seek brands that make them feel special by Katerina Sudit Managin..
Today’s consumers vote their mind with politics, society and brands ..
Their success is critical to drive brand value and world vitality By Hari Ramanathan..
Countries seem like a broad, outdated marketing lens Claire Holden Managing Direc..
Even more than the digital experience, control the data to keep and control the customer relation..
Marketers must be prepared for expected brand disruption Sara Gourlay Global Prac..
Purpose will guide organizations, with diversity fully expressed by Wayne Pan Sen..
Brands must shift from customer- centricity to customer obsession Tim Pritchard M..
Changes will affect how consumers shop and interact with brands by Ray Gaul Vice ..
Sustaining scale over time depends on brand building Mark Chamberlain Sector Mana..
Adaptation and innovation frees brands from old business models Aisling Ryan Chie..
Changing landscape requires harnessing data, technology by Jonathan Dodd Global C..
Initiatives can be risky and controversial, but social media leaves no place to hide ..
Brands need to consider better store layout and packaging design Fiona Gordon Gro..
Getting it right requires integrated strategy, research, and measurement By Doreen W..
BrandZ™ analyzes implications for categories A new BrandZ™ Index called Vit..
Major brands position to play hard across channels It was the year of trading places. A..
Strong values can endure severe market change by Stephen Wallace European Brand P..
Messages communicate availability and inclusiveness With the steady improvement of the..
As the category consolidates, it also fragments with craft brewers It was the year of t..
Marketing and technology initiatives aim at millennials In a strong comeback, the Brand..
FinTech competition, consumer expectations will shape the future Strong stock market pe..
Brands revise retail strategies and distribution models Two category growth drivers, sp..
Acquisition and collaboration pools expertise Business-to- Business (B2B) brands conten..
B2C and B2B brands collaborate to deliver the future A 13 percent rise in value made te..
Water outsells colas for the first time For the first time, bottled water outsold colas..
Brands seek new ways to build consumer trust Insurance brands attempted to become trust..
But digital innovation powers new initiatives Fast food brands returned to basics, impr..
Experiments include all aspects of future mobility Carmakers faced reality. Consumers p..
Brands engineer some profits, despite low oil prices Even in normal times, oil and gas ..
Challenger brands shift the conversation to price It was a year of action. With mergers..
Mobile ads push customers from shopping to buying In a commoditized category filled wit..
New BrandZ™Vital Signs Index diagnoses brand health North American brands—..
The connection between maximizing price potential and accelerating value growth raised an obvious qu..
Brands are important to consumers. To find out how important, we analyzed almost 5,350 brands across..
One of the most striking differences between business-to-business (B2B) and business-to-consumer (B2..