5 action points for buildingand sustaining valuable brands 1. Invest in lon.. Read more
The BrandZ™ Top 100 Most Valuable Global Brands rose 21 percent in value to $4.4 trillio.. Read more
BrandZ™ Portfolios outperformthe S&P 500 Index and the MSCI BrandZ™ portfo.. Read more
Value rise sets recordIn its greatest one-year increase in value, the BrandZ™ Top 100 Most Val.. Read more
Thought Leadership & Analysis
BrandZ™ Analysis: Top 20 Risers Meaningful Difference,Disruption, Experiencedrive br..
BrandZ™ Analysis: Top 20 Risers Chinese brands leadsharp growth in value All br..
High brand value is matched by strong brand equity Eight brands, from seven categories, entered..
BrandZ™ Analysis: Brand Contribution High Brand Contributiondrives volume, premium&n..
Brand Imprint Index measures collectiveimpact of brand assets on consumers by Martin Guerrieria..
BrandZ™ Analysis: Category Changes Value of every categorygrows for the first time&n..
Apparel imitates luxury with more design focus Bright colors, personalization express consumer moodB..
SUV, luxury propel sales,but pace of growth slows Brands build for today and prepare for tomorr..
Brands refine experienceboth in stores and online Iconic meets ironic as luxury adopts streetwe..
Brand value increasesdespite disruptive trends E-commerce, changing attitudes influence shoppin..
Operating across channels,retailers exhibit strength New online-offline alliances portend more ..
Less drinking, changingtastes pressure brewers Category adds more crafts, flavors, and occasion..
Healthier, tastier fooddrives category growth Digital innovation improves experience Burge..
Brands expand healthier,premium drink options Respond to need for wider consumer choice Th..
Banks adjust for digitalfuture, next generation Results buoy category, but disruptions expected..
Strong regional economiesdrive bank value increases US and Chinese banks lead in growth rates&n..
Insurance rebounds sharplyon strength of Asian business Tech disruption makes branding more cri..
Industry pivots to gas,plans for alternatives US, Europe pursue different strategies The r..
AI, voice recognitionexcite consumer interest But scale of data breaches raises privacy concern..
Cloud initiatives motivatecompetition, collaboration Border between B2B and B2C becomes more po..
Disruption and Change
Brand importance will riseas technology limits choice But the risk of disintermediation is urge..
Led by Asia, the Top 10of all regions rise in value Economy helps growth, Brand Power and Innov..
Innovative tech brandsdrive region’s value rise With a 23 percent increase, North America..
China and tech brandspropel region’s growth With a rise of 42 percent, Asia led the regio..
Strength in luxury sectorsexplains European growth The Continental Europe Top 10 rose 15 ..
Slow-growth categoriesinfluence low value rise Brexit did not help. But main the reason for 7 p..