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Thought Leadership & Analysis

5G | As the 5G talk turns to action, consumers still lack knowledge

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B2B | Lessons of B2C advertising can improve results for B2B brands

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B2B Collaborative mindset now drives success in B2B tech

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Cars | The competitive landscape will become harder, more complex

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Circularity | Brands attempt to make a profit without making excessive waste

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Consumption | Consumers judge brands on their sustainability talk and actions

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Disruption | Disruption is inevitable; brand disappearance is avoidable

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Ecosystems - Ecosystems sustain success by expanding share of life

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Fintechs | Consumers want more from banks as societal change reshapes category

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Luxury | Elitism is not cool, as young people change cultural values

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Purpose | Brand purpose too often adds a thin veneer of respectability

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Time | Cultural change disrupts how people perceive meal occasions

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Transition | Messaging becomes more complicated during transition to renewables

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Trust | Sustaining trust raises challenges, as touchpoints become digital

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Woke | Woke category has led the way brands respond to social change

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Business-to-Business | Brand importance grows as tech category fragments

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Disruption Insights

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Disruption is inevitable, being disrupted is not

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Future | Institute for Real Growth

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Future growth depends on being responsible

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Future Insights

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Chinese Brands go Global

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The premium brand ecosystem

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Generations of Brands | Analysis of brands by generation yields lessons about relevance

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Brand Meaning in a Volatile World

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Disruption and Value Growth

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Business-to-Business | B2B brands emulate B2C-style marketing

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Disruption | Centennials at 21

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Trust | People prefer brands they can depend on to do the right thing

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15 Chinese brands rank in the Global Top 100

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Business-to-Business Insights

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