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Thought Leadership & Analysis

India 2016 | Emerging Indian Brands | Brand Building Action Points

For emerging India brands 1. Connect emotionally To connect emotionally is important for any brand,.. Read more

India 2016 | Emerging Indian Brands | Summaries of 25 brands across multiple categories

This section about emerging entrepreneurial Indian brands inaugurates a new feature of the BrandZ™.. Read more

India 2016 | Emerging Indian Brands | Young entrepreneurs identify market insights

As India experiences rapid economic growth and the possibilities of modern life meet the pull of tra.. Read more

India 2016 | Emerging Indian Brands | New entrepreneurial brands disrupt the Indian market

Global ideas, reinterpreted, meet local consumer needs   A new phenomenon – the emergence of ne.. Read more

India 2016 | BrandZ™ Valuation Methodology

INTRODUCTION   The brands that appear in this report are the most valuable in India. They were sel.. Read more

India 2016 | WPP in India

We help build valuable brands     Our WPP companies have been engaged in India for more than 85 ye.. Read more

India 2016 | Overview | Cross Category Trends

Rising income, availability of brands influences consumer buying behavior   Digital leads media gr.. Read more

India 2016 | Overview | Key Results

Category composition  becomes more diverse   Airlines enter the BrandZ™ India Top 50   HDFC Ban.. Read more

India 2016 | Overview | BrandZ™ India Top 50 Portfolio

Strong valuable brands deliver superior shareholder return   BrandZ™ India Top 50 Portfolio outp.. Read more

India 2016 | India Top 50 | Newcomers

Four brands enter the India Top 50 for the first time   They reflect increasing consumer income .. Read more

India 2016 | India Top 50 | BrandZ™ Analysis

Five critical steps for building valuable brands in India   To grow in any country market, a bran.. Read more

India 2016 | India Top 50 | Brand Contribution

India’s Brand Contribution leaders consistent over time   Maintain strong impressions in the cons.. Read more

India 2016 |Brand Building Best Practices | Visual Language

Visual language now is critical for impactful brand stories   Global trend fits well with India.. Read more

India 2016 |Brand Building Best Practices | Trust

Higher consumer expectations make sustaining brand trust more difficult   But trust remains a vi.. Read more

India 2016 |Brand Building Best Practices | Trading Up

People moving into urban middle  class will drive growth over next decade   Brands can help them .. Read more

India 2016 |Brand Building Best Practices | Tech & Empowerment

Innovative tech opens fast-growing, non-urban markets to brand builders   Smart marketers will a.. Read more

India 2016 |Brand Building Best Practices | Targeting

Brand challenge: Reach the right consumer group at the right time   And be authentic and inclusiv.. Read more

India 2016 |Brand Building Best Practices | Mobile-TV

Consumers will make mobile devices their key TV screens   Brands need to supply mobile screens .. Read more

India 2016 |Brand Building Best Practices | Design Thinking

Creative problem solving can help brands improve products, services   Several Indian brands ill.. Read more

India 2016 |Market Intelligence| Indian Consumer and Shopping Habits

 Brand Building Action Points The Indian Consumer and Shopping Habits   1. Be clear about the bran.. Read more

India 2016 |Market Intelligence| The New Consumer

Indians choose brands based on quality, convenience, price   But as choice increases, loyalty decr.. Read more

India 2016 |Market Intelligence| Emerging Consumer Trends

More Indian consumers now buy on promotion   Indians are shopping on promotion. This recent develop.. Read more

India 2016 |Market Intelligence| Emerging Consumer Trends

Premiumization Indian consumers will pay more for benefits   Brand strategies make premiums afford.. Read more

India 2016 |Market Intelligence| Media Spending

Media spending rise highest in five years   India is the fastest-growing major ad market   Total .. Read more

India 2016 |Market Intelligence| The Conscious Consumer

More consumers consider environment when buying   But most focus on immediate concerns   Consciou.. Read more

India 2016 |Market Intelligence| Retail

Modern retail and e-commerce grow, but shops predominate   Indian retail is distinctive. It traditi.. Read more

India 2016 |Market Intelligence| E-commerce

Online spending rises rapidly, led by travel   Phones and technology drive retail sales   Indian e.. Read more

India 2016 |Market Intelligence| Advertising and Marketing

Brand ambassadors now more relatable   Indian marketers traditionally have relied on major celebri.. Read more

India 2016 | Indian Society and Culture | The New Nationalism

Indian national pride influences brand opportunities, challenges   Trend shapes consumer expectati.. Read more

India 2016 | Indian Society and Culture | Urban-Rural

Rural and urban Indians share similar aspirations   Brands can benefit from change and help make i.. Read more

India 2016 | Indian Society and Culture | Individual-Collective

Fluid identity influences many purchasing decisions   New research provides insights into consumer .. Read more

India 2016 | Thought Leadership | Beyond Stereotypes

As Indian culture evolves, brands  can help shape positive change   Empower and enable growth r.. Read more

India 2016 | Thought Leadership | Rural India

Transformation in rural India  Is also in the mind of the consumer   Reaching 600,000 villages .. Read more

India 2016 | Thought Leadership | Progressive Change

As India’s economy becomes more open, so does the society, and attitudes change    Brands that.. Read more

India 2016 | Thought Leadership | Insights

Insights are critical for brand building, but don’t always cross borders well   Brand success i.. Read more

India 2016 | Thought Leadership | The “YOUniverse”

Brands must mirror diverse reality of how people live now   Consumers respond to true stories a.. Read more

India 2016 | Thought Leadership | The Conscious Consumer

Conscious consumers influence brands, across categories, to act responsibly   Indian brands need.. Read more

India 2016 | Thought Leadership | Brand Experience

Consumers expect brand experience to be great, and will post their verdict   Inspiring employees.. Read more

India 2016 | Thought Leadership | Artificial Intelligence

AI and voice recognition will drive engagement with customers   Indian brands lag global peers.. Read more

India 2016 |Market Intelligence| Digital India

Internet Use Expands Rapidly Both In Urban And Rural India   Mobile becomes the access point   T.. Read more