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Thought Leadership & Analysis

New age of innovation – through experiences, not products

Mahesh Agarwal Executive director Kantar TNS Mahesh.Agarwal@tnsglobal.com   ENCOUNTE.. Read more

Learning from the disruptors – is your brand ready to be a platform?

Ambrish Chaudhry Head of Strategy, APAC Brand Union Ambrish.Chaudhry@brandunion.com   .. Read more

Soul searching for brands – with a Chief Brand Officer

Gerard Hoff Planning Director Geometry Gerard.Hoff@geometry.com     The brand is.. Read more

Justifying a premium

Belinda Olga Cinintya Account Manager Kantar Millward Brown Belinda.Cinintya@kantarmillward.. Read more

The purpose of being purposeful

Upasana Dua Head of Strategic Planning Y&R Indonesia       The word ‘purposef.. Read more

Putting the ‘I’ in collectivist Indonesia

Upasana Dua Head of Strategic Planning Y&R Indonesia Group Companies     Is Indone.. Read more

Going beyond advertising

Daniel Hagmeijer Head of Strategy and Experience Design Mirum Jakarta Daniel.Hagmeijer@miru.. Read more

Color by numbers – the power of data to fuel creative innovation

Nugroho Nurarifin Executive Creative Director Grey Group Nugroho.Nurarifin@grey.com   .. Read more

Understanding what clicks with Gen Z

Muhammad Pandu Account Manager, Media and Digital  Millward Brown Jakarta Muhammad.Pandu@k.. Read more

Create love by building a community

Charlie Cookson Strategy Director Landor South East Asia Charlie.Cookson@landor.com   .. Read more

Adapt and thrive

Avinash Pareek Client Partner – Strategy Maxus Avinash.Pareek@maxusglobal.com    .. Read more

The look of love – it’s local

Anita Devraj Mookerjee Managing Director, Indonesia MediaCom Anita.Mookerjee@mediacom.com .. Read more

Choosing the right touchpoints

  Kumaraswamy Narendran Senior Business Director Kantar TNS Narendran.Kumaraswamy@tnsgl.. Read more

The power of authentic storytelling

    Laura Nerissa Parungao Associate Account Director Kantar Millward Brown LauraNe.. Read more

Right place, right message

  Karthik Narayan Technical Advisor Kantar TNS   Never has authenticity been as imp.. Read more

MARRYING HERITAGE AND PROGRESS

  Joel Cheong Analyst, APAC Kantar Futures Joel.Cheong@thefuturescompany.com   P.. Read more

Looking beyond Jakarta

  Adji Saputro Account Manager Kantar Millward Brown Adji.Saputro@millwardbrown.com .. Read more

Does your brand have momentum?

Pranay Shah Singh Head of Strategy MEC Indonesia Pranay.Singh@mecglobal.com     .. Read more

AN AUTOMATED LIFE THAT LEADS TO AUTONOMOUS LIVING

  RK Narayanan Partner, Client Leadership Mindshare Indonesia RK.Narayanan@mindsharewor.. Read more

SELL YOUR BRAND RIGHT OR SELL YOUR BRAND SHORT

Upasana Dua Head of Strategic Planning Y&R     A CONSUMER’S SOLILOQUY:   .. Read more

BRAND INDONESIA

It is possible not only to measure the value of Indonesian brands, but also to assess the strength o.. Read more

Cashless banking to make life easier

  MANDIRI   COMPANY Bank Mandiri Persero Tbk PT BRAND VALUE US$ 5,438 million HEADQ.. Read more

Heritage bank invests in digital services

BRI     Company: Bank Rakyat Indonesia Persero Tbk PT  Brand value: US$8,021 million .. Read more

Smokers urged to express themselves

A MILD   COMPANY Hanjaya Mandala Sampoerna Tbk PT BRAND VALUE US$8,297 million HEADQUAR.. Read more

Mobile network promotes quality service and extensive network

TELKOMSEL   COMPANY Telekomunikasi Indonesia Persero Tbk PT BRAND VALUE US$ 8,583 million .. Read more

‘Dirt is good’ message fuels premium laundry brand

Rinso   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US$ 1,136 million HEADQUARTERS J.. Read more

First name in beauty facing stiff competition

POND’S   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US$ 1,237 million HEADQUARTERS.. Read more

Taste of Indonesia celebrates diversity

Indomie   COMPANY Indofood CBP Sukses Makmur Tbk PT BRAND VALUE US$1,304 million HEADQU.. Read more

Stories of mateship show ‘guys know better’

U MILD   COMPANY Hanjaya Mandala Sampoerna Tbk PT BRAND VALUE US$1,631 million HEADQUAR.. Read more

Retailer extends digital and physical footprint

 MATAHARI DEPARTMENT STORE     Matahari Department Store Company: Matahari Department.. Read more

Shariah banking specialist looks to digital

BNI   COMPANY Bank Negara Indonesia Persero Tbk PT BRAND VALUE US$ 1,829 million HEADQU.. Read more

Music helps cigarette brand reach young smokers

MARLBORO   COMPANY Hanjaya Mandala Sampoerna Tbk PT BRAND VALUE US$2,026 million HEADQU.. Read more

Patriotism and optimism drive growth in declining sector

Gudang Garam    Company: Gudang Garam Tbk PT  Brand value: US$2,040 million Headquart.. Read more

Music and motorsport bring community together

SURYA   COMPANY Gudang Garam Tbk PT BRAND VALUE US$2,071 million HEADQUARTERS Kediri .. Read more

Kretek brand celebrates cultural strength

DJI SAM SOE   COMPANY Hanjaya Mandala Sampoerna Tbk PT BRAND VALUE US$2,411 million HEA.. Read more

Price freeze leads to surge in property sales

SINAR MAS LAND   COMPANY Sinar Mas Land Ltd BRAND VALUE US $468 million HEADQUARTERS Ta.. Read more

TV station features football, talent quests and music

SCTV   Company: PT Surya Citra Media Brand value: US$502 million Headquarter city: Jaka.. Read more

Loan partnerships extend property group’s reach

PONDOK INDAH GROUP   COMPANY Metropolitan Kentjana Tbk PT BRAND VALUE US $510 million H.. Read more

Developments offer luxury lifestyle

Ciputra   COMPANY Ciputra Development Tbk PT BRAND VALUE US $512 million HEADQUARTERS .. Read more

Profits up as developer overcomes tough climate

PAKUWON   COMPANY Pakuwon Jati Tbk PT BRAND VALUE US$517 million HEADQUARTERS Surabaya .. Read more

Sauce tells production story from farm to family meal

  BANGO   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US $541 million HEADQUARTER.. Read more

Oral health campaign goes hi-tech

  Pepsodent   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US$744 million HEADQUAR.. Read more

Saucy challenge gets people talking

 ABC   COMPANY Kraft Heinz Company BRAND VALUE US $784 million HEADQUARTERS Jakarta .. Read more

Celebrity faces help push for young subscribers

XL   COMPANY XL Axiata Tbk PT BRAND VALUE US $800 million HEADQUARTERS Jakarta YEAR .. Read more

Mobile network offers chance to ‘break free’

  Indosat Ooredoo   COMPANY Indosat Tbk PT BRAND VALUE US$ 1,031 million HEADQUARTE.. Read more

Mall developer endures testing times

Lippo Karawaci   COMPANY Lippo Karawaci Tbk PT BRAND VALUE US $265 million HEADQUARTERS.. Read more

Scrub marks latest offer in natural skin care range

CITRA   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US $271 million HEADQUARTERS Jaka.. Read more

Global TV formats prove to be local hits

RCTI   COMPANY Media Nusantara Citra Tbk PT BRAND VALUE US$ 276 million HEADQUARTERS Ja.. Read more

Hardware giant offers help and a smile

ACE   COMPANY Ace Hardware Indonesia Tbk PT BRAND VALUE US$287 million HEADQUARTERS Jak.. Read more

National airline takes Indonesia to the world

GARUDA INDONESIA   COMPANY Garuda Indonesia Persero Tbk PT BRAND VALUE US $298 million .. Read more

Shampoo promotion adds shine to hygiene brand

LIFEBUOY   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US $324 million HEADQUARTERS J.. Read more

‘Hijab hunt’ contest fuels pride in local beauty

SUNSILK   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US$389 million HEADQUARTERS Jak.. Read more

Uncertainty hits sales, but outlook still ‘wonderful’

SUMMARECON   COMPANY Summarecon Agung Tbk PT BRAND VALUE US $392 million HEADQUARTERS J.. Read more

Virtual store marks national first for retailer

ALFAMART   COMPANY Sumber Alfaria Trijaya Tbk PT BRAND VALUE US $426 million HEADQUARTE.. Read more

Families urged to talk and share over tea

SARIWANGI   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US $429 million HEADQUARTERS .. Read more

Heritage bank helps families buy first homes

BTN   COMPANY Bank Tabungan Negara Persero Tbk PT BRAND VALUE US $184 million HEADQUART.. Read more

Movies help TV provider maintain premium pricing

Indovision   COMPANY MNC Sky Vision Tbk PT BRAND VALUE US $189 million HEADQUARTERS Jak.. Read more

Noodles serve up taste of family life

  SUPERMI   COMPANY Indofood CBP Sukses Makmur Tbk PT BRAND VALUE US $192 million H.. Read more

TV station shines spotlight on music, talent

Indosiar Company: Surya Citra Media Tbk PT Brand value: US$210 million Year on year change:.. Read more

Fresh flavors from value noodle brand

Sarimi   COMPANY Indofood CBP Sukses Makmur Tbk PT BRAND VALUE US $210 million HEADQUAR.. Read more

Bank promotes ease of digital living

CIMB Niaga   COMPANY Bank CIMB Niaga Tbk PT BRAND VALUE US $211 million HEADQUARTERS Ja.. Read more

Hair care takes to the road in bus campaign

Clear   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US $236 million HEADQUARTERS Jaka.. Read more

Cigarettes celebrate growth into adulthood

GG Mild    Company: Gudang Garam Tbk PT  Brand value: US$243 million Headquarter city.. Read more

Fresh products from financial services provider

Sinar Mas Multiartha   COMPANY Sinar Mas Multiartha Tbk PT BRAND VALUE US $243 million .. Read more

Ride platform focuses on easy payment

Blue Bird Company: PT Blue Bird Tbk Brand value: US$245 million Headquarter city: Jakarta .. Read more

Innovation focus for nation’s biggest bank

BCA  Company: Bank Central Asia Tbk PT  Brand value: US$10,537 million Headquarter city: .. Read more

Biscuit brand serves up happiness

  ROMA Company: PT. Mayora Indah Tbk Brand value:  US$159 million Year on year change:.. Read more

Loyalty boost for expanding store network

Hypermart   COMPANY Matahari Putra Prima Tbk PT BRAND VALUE US $165 million HEADQUARTER.. Read more

Celebrity’s ‘soft touch’ celebrates inner beauty

LUX COMPANY Unilever Indonesia Tbk PT BRAND VALUE US $173 million HEADQUARTERS Jakarta Y.. Read more

Developer eyes sites beyond nation’s capital

Agung Podomoro Land   Company: Agung Podomoro Land Tbk PT  Brand value: US$181 million .. Read more