We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.


A fresh take on tradition

Creative innovation proves key to brand value growthThank you for joining us as we celebrate the bra.. Read more

Gucci leads luxury trailblazers

VALUE GROWTHGucci leads luxury trailblazersGucci is the jewel in the crown of the Italian Top 30. It.. Read more

Fortune Favors the Brave

INNOVATION, CREATIVITY, BRAVERYFortune Favors the Brave Innovation is the engine room of brand value.. Read more

Picture of stability paints image of Italian daily life

CATEGORY GROWTHPicture of stability paints image of Italian daily lifeThe brands and categories repr.. Read more

Local heroes fuel stellar growth

BRAND VALUELocal heroes fuel stellar growthFast-paced growth by some of Italy’s strongest glob.. Read more

Adspend rising as brands combine online and TV

MEDIAAdspend rising as brands combine online and TVA growing economy and rising levels of consumptio.. Read more

Key Takeaways

Offer value, but don’t be cheapDiscounters are still on the rise in Italy; Aldi has opened 50 .. Read more

Cross-Category Trends

Cross-Category TrendsE-commerce still has room to growThe number of Italians doing their shopping vi.. Read more

Italian 2019 highlights

HIGHLIGHTS 2019Italy’s strongest brands post 14% growthThe country’s most valuable brand.. Read more

Turbulent times deal a blow to confidence

OVERVIEWTurbulent times deal a blow to confidenceA combination of economic and political upheaval ov.. Read more

A prescription for improving brand value

A prescription for improving brand value The most valuable brands, not just in Italy but around the .. Read more

Thought Leadership & Analysis

The Cultural Clash Between Luxury and The Social Media Age

Silvia AndreaniClient ExecutiveBrand Strategy & Guidance expertKantar Insights Silvia.Andre..

Read more

Disruptive creativity accelerates brand growth

Stephanie LeixClient Director – Head of Creative & Media Kantar InsightsStephanie.Leix@kan..

Read more

Mobile payment poised for take-off

Fabrizio Andreose Client Partner, Banking and InsuranceKantar, Insights DivisionFabrizio.Andreose@tn..

Read more

Creative PR in the Purpose Era

Caterina CorsiniCreative Strategy Director Hill + Knowlton Strategies Caterina.Corsini@hkstrategies...

Read more

To share or not to share

Gabriella BergaglioMarketing DirectorKantar Insights Gabriella.Bergaglio@kantar.comTo share or not t..

Read more

Brands need purpose, and purpose needs bravery

Gaia OttavianoStrategic PlannerOgilvyGaia.Ottaviano@ogilvy.comBrands need purpose, and purpose needs..

Read more

Make Connections to Earn Trust

Giovanni RainoldiSenior Client Executive Communication Expert and Kantar Millennial lab memberGiovan..

Read more

Personalization is the new black

Lorena CocozzaHead of Qual TransformationKantar ItalyLorena.Cocozza@kantartns.comPersonalization is ..

Read more

Brands and hamsters

Marco BandiniHead of Strategic PlanningJ. Walter Thompson Marco.Bandini@jwt.comBrands and hamstersIt..

Read more

Breaking down age barriers

Matteo PeloClient Creative DirectorOgilvyMatteo.Pelo@ogilvy.com Breaking down age barriersPeopl..

Read more

10 rules for surviving the digital shopping era

Giuseppe StiglianoGeneral ManagerWunderman Thompson ItalyGiuseppe.Stigliano@jwt.com Retail 4.01..

Read more

Content intelligence and measurement

Antonella SannellaStrategic Marketing Director & Business Partner, Italy AKQA Antonella.Sannella..

Read more

Engagement is a two-sided game

Antonio MarazzaGeneral ManagerLandor Antonio.Marazza@landor.comEngagement is a two-sided game W..

Read more

Humanizing brands

Cristina ColomboChief Offer and Expertise OfficerKantar Italia – Insights DivisionCristina.Col..

Read more

Plan for a happy marriage

Julian PratChief Strategy OfficerWavemakerJulian.Prat@wmglobal.com Plan for a happy marriageBoo..

Read more

The future according to Italian consumers

Elena MelchioniCEO Lorien ConsultingE.Melchioni@lorienconsulting.itREPUTATION AND SUSTAINABILITYThe ..

Read more

What’s happening to our kids?

Roberta LiettiClient Services ManagerKantar InsightsRoberta.Lietti@kantartns.comWhat’s happeni..

Read more

Why brands must become architects of experience

Emanuela LovottiStrategic Planner & Choice ArchitectOgilvyEmanuela.Lovotti@ogilvy.comDecisions, ..

Read more

Brand Profiles


ARMANICompany: Giorgio Armani SpABrand value: US$2,591 millionChange since 2018: 5%Headquarter city:..

Read more


A2ACompany: A2A SpABrand value: US$1,150 millionChange since 2018: 10%Headquarter city: MilanCategor..

Read more

Banca Mediolanum

Banca MediolanumCompany: Banca Mediolanum SpABrand value: US$832 millionChange since 2018: -17%Headq..

Read more


BarillaCompany: Barilla GroupBrand value: US$1,042 millionChange since 2018: 7%Headquarter city: Par..

Read more

Bottega Veneta

BOTTEGA VENETACompany: Kering SABrand value: US$1,761 millionChange since 2018: -10%Headquarter city..

Read more


BulgariCompany: LVMH Moet Hennessy Louis Vuitton SEBrand value: US$1,052 millionChange since 2018: 1..

Read more


CAMPARICompany: Davide Campari-Milano SpABrand value: US$591 millionChange since 2018: 23%Headquarte..

Read more

Costa Crociere

COSTA CROCIERECompany: Carnival Corporation & PlcBrand value: US$1,591 millionChange since 2018:..

Read more


EnelCompany: ENEL SpABrand value: US$7,939 millionChange since 2018: 8%Headquarter city: RomeCategor..

Read more


ENICompany: Eni SpABrand value: US $3,537 millionChange since 2018: 13%Headquarter city: RomeCategor..

Read more


FastwebCompany: Swisscom AGBrand value: US$891 millionChange since 2018: NEW ENTRY!Headquarter city:..

Read more


Fendi Company: LVMH Moet Hennessy Louis Vuitton SEBrand value: US$1,881 millionChange since 2018: 22..

Read more


FERRARICompany: Ferrari NVBrand value: US$4,752 millionChange since 2018: 36%Headquarter city: Maran..

Read more

Ferrero Rocher

FERRERO ROCHERCompany: The Ferrero GroupBrand value: US$2,425 millionChange since 2018: 2%Headquarte..

Read more


FIATCompany: Fiat Chrysler Automobiles NVBrand value: US$1,389 millionChange since 2018: 23%Headquar..

Read more


GENERALICompany: Assicurazioni Generali SpABrand value: US$2,689 millionChange since 2018: 6%Headqua..

Read more


GUCCICompany: Kering SABrand value: US$24,414 millionChange since 2018: 50%Headquarter city: Scandic..

Read more


Intesa SanpaoloCompany: Intesa Sanpaolo SpABrand value: US$2,031 millionChange since 2018: -8%Headqu..

Read more


KinderCompany: The Ferrero GroupBrand value: US$6,797 millionChange since 2018: -2%Headquarter city:..

Read more


Lavazza Company: Luigi Lavazza S.p.A.Brand value: US$763 millionChange since 2018: 7%Headquarter cit..

Read more


MediasetCompany: Mediaset SpABrand value: US$1,233 millionChange since 2018: -17%Headquarter city: M..

Read more

MSC Crociere

MSC CrociereCompany: MSC Crociere SpABrand value: US$1,824 millionChange since 2018: 14%Headquarter ..

Read more


Pirelli Company: Pirelli & C. S.p.A.Brand value: US$1,791 millionChange since 2018: 101%Headquar..

Read more


NutellaCompany: The Ferrero GroupBrand value: US$2,845 millionChange since 2018: 0%Headquarter city:..

Read more


PRADACompany: Prada SpABrand value: US$3,895 millionChange since 2018: -5%Headquarter city: MilanInd..

Read more


RAICompany: RAI - Radiotelevisione Italiana SpABrand value: US$1,320 millionChange since 2018: -20%H..

Read more


Salvatore FerragamoCompany: Salvatore Ferragamo SpABrand value: US$1,456 millionChange since 2018: -..

Read more


TIMCompany: Telecom Italia SpaBrand value: US$9,409 millionChange since 2018: 2%Headquarter city: Ro..

Read more


UniCreditCompany: UniCredit SpABrand value: US$1,662 millionChange since 2018: -11%Headquarter city:..

Read more


WindCompany: Wind Tre SpA Brand value: US$1,309 millionChange since 2018: 16%Headquarter city: Milan..

Read more

Best Countries Ranking

Italy down 3 places as fast-moving rivals climb the league ladder

Italy ranks 18th out of 80 countries in the latest global Best Countries ranking, an internatio..

Read more